In a Market Watch article posted yesterday over at the Wall Street Journal which will surely be discussed in many a dating blog over the coming weeks, Plenty of Fish founder Markus Friend has announced that data he's collected from his advertisers shows that the number of women seeking casual dating relationships has doubled in the past four years.
Friend found this interesting statistic by viewing the number of women leaving his site via dating site advertising from 2004 and 2008, and then compared the results. The 2004 numbers showed 9% of women leaving were clicking on "intimate encounters" as their dating modality of choice, whereas in 2008 the percentage had increased to 18%. Additionally, the article suggested that with the decreasing ratios of men to women looking for casual dating relationships (10:1 three years ago to 5:1 today), that within a decade the ratios will level out and become 1:1 - although the article was not clear where this prediction came from.
Although I have a hard time believing that there will be a 1:1 ratio of men to women looking for casual dating relationships online in the next decade, I can readily admit the ratio evolved online in the past few years. Although Market Watch suggested that the reasoning behind this shift was due to the Sex In the City phenomena, I find this a simplistic take on what's really going on in the dating world; there is more to sexual empowerment and/or sexual revolution than one TV show, in my opinion.
But you tell me: what do you think? Is Sex And The City to blame or congratulate? Are there other factors? What do you think the coming years will bring when it comes to casual dating and online mating?