Although most of the articles linking to the BBC's recent story that wearing red 'boosts attraction' state that attractiveness is the quality measured, the study focused more on calculating how much money a man would spend - given $100 - on a date with a woman in a blue or red shirt. Generally, the men spent more on the women wearing red.
The researchers who conducted the study at the University of Rochester felt that the response could be linked to ovulation signaling in primates, where the females of the species' privates become engorged with blood when primed to procreate. Human studies on ovulation and attraction aren't as readily available, although I do remember the fascinating book Sperm Wars (Compare Prices) to have presented more than one theory on the subject; essentially that human females behaviors' change during ovulation, mostly to increase their chances of creating the most viable offspring.
So how does this research relate to singles? I'll let the author of the study, quoted in Scientific American, say it for me:
"I'm not going to let my 16-year-old daughter wear red, let's put it that way," says study author Andrew Elliot, a professor of psychology at the University of Rochester. "I do think a female who's interested in a male and going on a date ought to pull that red shirt out of the closet, because most likely it will make her more attractive to him."
What do you think? Has red changed how people interact with you? Will you wear red more often - on a date, or even a first date - based on this study?