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Bonny Albo

Beer Goggles Last Longer For Men Than For Women

By May 23, 2014

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Unusual findings from a Brazillian research study confirmed what many of us already know: alcohol affects how attractive we view members of the opposite sex, and more alcohol we injest, the more attractive we find other people. But this phenomena seems to effect men more, and longer.

The researchers used facial symmetry to determine how attractive the men found their female partners, and easily determined that more alcohol equaled less ability to determine symmetry. This would explain why men will sometimes pick up women they normally wouldn't find attractive when drinking with friends in a bar.

But another study undertaken also in 2008 found that the beer goggle effect wore off with female drinkers by the morning after, whereas men were still seeing their partners from the night before - and any person of the opposite sex - in a more favorable light.

Source: Svoboda, Elizabeth. 2009. "Her Body on Booze." Men's Health (10544836) 24, no. 4: 104-106. Consumer Health Complete.

June 25, 2009 at 3:49 pm
(1) JT$ says:

we are just in denial about our mistake longer than women…

May 27, 2012 at 1:31 pm
(2) csh66112 says:

After reading, learn a lot of knowledge, thank you for sharing

May 28, 2012 at 5:15 am
(3) Grace@RomanceNeverDies.com says:

I wonder how many relationships start this way and how long the effect lasts until. What if every date the man goes on he gets drunk for say the first 4 or so dates. By the time he’s fully sober and meeting his new partner he’s already be fairly involved. Would that then shade his view of his new partner?

Also I wonder if there’s further evidence linking alcoholics to less suitable partners? Could be interesting to see how far this can be extrapolated.

Great read Bonnie. I’ll tweet this out later.


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