When people are looking for totally free dating, what they are usually referring to is an online dating site that costs no money whatsoever - thus totally free. The problem with finding a legitimate totally free dating site is that many dating sites offer a bait and switch type of maneuver, where signing up and searching the site is free, but making contact with another member costs money. Other dating sites offer only a short free trial to determine interest before asking the user to pay for the dating site's services.
The gross majority of the totally free dating sites online today make their money by using a lot of advertising, such as Plenty of Fish or Date Hookup. Few totally free dating sites offer a completely free service along with no advertisements, such as OkCupid.