Wanna See My Online Dating Profile?

Admit an Attraction has created an unusual twist on the online dating website. For $9.95 CDN, members receive twelve "Attraction Tickets" that they can give out to someone they find appealing face-to-face. The receiver can then log onto the Admit an Attraction website and view the member's online details. If interested, the ticket holder can then make contact.

Although I understand the point of this kind of service - safety, security and to a lesser degree a means to deal with shyness - wouldn't it just be easier to give out your email address instead? Or if you really wanted to go all out, enthusiastic daters could print off their own attraction tickets using a templated business card and a link to their personal profile on the online dating website of their choice.