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Bonny Albo

Smell Dating? Dating Science? Pheremones and Speed Dating Take A New Leap

By July 30, 2013

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There's a relatively new trend in dating spheres these days, one that takes people's DNA and matches them via smell, immunity and/or biochemical matchmaking. The creators of such dating services, such as GenePartner, ask users to pay a fee ranging from one hundred to several thousand dollars, take a DNA sample, and then match singles with other users in their databases using complex matching algorithms, primarily taking into account one's immune system.

I was interviewed on this same topic in 2009 by the New York Times. Blinded By Science In The Online Dating Game touches on some of the issues and debates regarding these kinds of programs, although it focuses more on online matchmaking science a la eHarmony and Chemistry.com. What the article didn't touch on was the pheromone side of the science of matchmaking, namely the use of a scent that supposedly makes folks irresistible to others.

Personally, I've used used pheromones to attract people, and tested them while on a date as well as randomly. In both instances, the people whose company I kept either mentioned the fragrance, or reacted differently to me than they normally would have. But I still have to wonder if the use of these pheromones masked my natural scent - and thus messed with my own personal 'DNA compatibility', similarly to how women taking birth control pills choose dramatically different men (from an immunological perspective) than when they were Pill-free.

But what if a dating company took these types of 'dating science' and blended them into a real-world application? Dial Body Wash tried to do just that in a speed dating extravaganza, where the women were blindfolded and the men wore bathrobes. Nine men and women 'met' one another where some of the men used Dial's new pheromone-enhanced body wash beforehand. Author and Matchmaker Janis Spindel was also attendance, assisting the singles to connect during the event.

Did it work? Well, I was asked to keep specifics private, so I'll just say that many of the participants were very happy with the experience, and the night may have led to people wanting to get to know one another better.

Have you ever used pheromones to attract a someone? Would you attend a 'smell dating' event? Does smell bear into your attraction to another person? Have you ever noticed that the Pill has changed who you're attracted to, or what features you find the most appealing?

Related: Does the Pill Decide Who You Date?, Why Women Stay Still and Men Move During Speed Dating Events, What is the Law of Attraction?, Physical Attraction Makes Us Less Able to Make a Good Impression.

August 19, 2009 at 7:56 am
(1) Dan Levito says:

The question about DNA Dating that bothers me most is what happens to my genetically identity at the end of the day – especially when we are talking about such a dubious company like Genepartner.
There are a few things fishy about Genepartner:
- The so called “Swiss Institute for Behavioural Genetics” (www.sibeg.org) – where Genepartner’s research studies are supposed to be done – belongs to the former Marketing Manager of Genepartner Michael von Arx (e.g. check http://www.sibeg.org at http://whois.domaintools.com)?! However, if you google the institute it hardly doesn’t exist besides Geneparnter related sites. Moreover, Websheep (www.websheep.com), the company that programmed Genepartner’s website also programmed sibeg.
- Another thing that makes me suspicious: Nobody ever saw any data of Genepartner’s research studies (Check TimesOnline article from May 24, 2009, http://women.timesonline.co.uk/tol/life_and_style/women/relationships/article6320458.ece?print=yes&randnum=1243339272285).
So, why should we hand our genetically identity out?!

April 12, 2010 at 11:29 pm
(2) Pheromones says:

Pheromones work. I have had great success with them.

August 18, 2013 at 12:44 am
(3) yeah Right Leae My name says:

Hey Baby sniff my armpits. You like?

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